Social Media in Business

After reading a bit about how to implement social media in businesses in Brogan's book, social tools are essential.  With the use of these on several different networks, you can get your business positive notice from many many people.  He lists a lot of different things you can do to help your business  incorporate social media.

When blogging, Brogan suggests "being human" and write a human-sounding profile.  This is so important, because nobody is going to be interested in reading something that sounds overly formal that's hard to read.  If it sounds like a human is writing it, it also comes across as more relatable and personable, which is never a bad thing. This tip can go a really long way in helping a business, because more people are going to want to stay connected and see what's being said in a human-like way.

A second tip that Brogan suggests is to check your stats to see what people are searching for, and address it.  This is a great piece of advice for a business using social media. First of all, social media is allowing your business to get feedback in the first place, but now using a blog, Twitter, etc. allows you to do something with that feedback.  If there is information people want to know, what better way of showing good service to them than by answering to it.

A third piece of advice is to keep a clean theme for the design of your blog.  Some are free and some you can buy, but either way, it will make your page have a little bit more credibility.  When it looks clean and organized, people are more likely to read it since it is so easy to find things.  When a blog is cluttered, people aren't going to waste their time trying to find information on them.  

Another helpful tip that Brogan talks about is making sure it is easy for people to subscirbe to your blog.  That's the key with social media...EASY. You want to make it as simple and easy as possible for people to follow you and subscribe to you, or else they just aren't going to do it. If you put a tool on your blog that just has a nice obvious "Subscribe to this Page" kind of thing, people will click it. When you don't make it easy for people, you don't get the results you want.

Lastly, Brogan suggests picking three social networks to join based on where your customers might be. There's Facebook, Blogger, Twitter, LinkedIn, etc.  There are so many place to reach an audience and not everyone uses every single one of these sites.  So, the more networks you have in different social media sites, the bigger your chance is of reaching people who your business is applicable to.